Get
That
Raise

57% of people feel they’re underpaid—and yet, only 33% plan to do anything about it. Staggering, huh? If your career is the financial engine of your life, then knowing how to level up your pay is crucial for getting your money right. Enter Get That Raise: a campaign focused on providing guidance to help SoFi members ask for what they deserve—and get it.

Featuring a tentpole event highlighting keynote speaker Allyson Felix with both in-person and livestream activations—in addition to an online tool—Get That Raise positioned SoFi as a source of support and expertise throughout the process of asking for a raise.