SoFi Invest

The Project: Money is inherently weird, and investing is even weirder. For this campaign, we decided to embrace that oddness rather than ignore it. I led the creative direction for the campaign’s vignettes, from ideating the initial concepts to directing the 3D artists, music selection, and final edit. Once the main spots were finished, I managed the full rollout, including all social ads and display deliverables. The campaign went on to earn over 5.8 million views on YouTube.