Get
That
Raise

The Project: Career growth is the engine of financial health, yet most people hesitate to ask for the pay they deserve. I led the creative for SoFi’s "Get That Raise" campaign, which provided the tools and expertise to help members level up. My role spanned from ideating the wild postings that teased the launch to art directing the keynote event featuring Allyson Felix. I also managed the full suite of campaign advertising, including social, email, and localized NYC in-taxi ads.